@article{14:102,author={Lon Bottou and Jonas Peters and Joaquin Quionero-Candela and Denis X. Charles and D. Max Chickering and Elon Portugaly and Dipankar Ray and Patrice Simard and Ed Snelson}, Title={Counterfactual Reasoning and Learning Systems: The Example of Computational Advertising},journal={Journal of Machine Learning Research},volume={14}, url={http://jmlr.org/papers/volume14/bottou13a/bottou13a.pdf}}